«Workers» is a graphic campaign for Actron, a quick action ibuprofen from Bayer. It portrays a well known situation, where the mind loses control over the body when it confronts a sudden pain caused by a bad muscle strength or a force done wrong, specially at work.
Lobby Boy
Details
Lumberjack
Details
Actron for Bayer via BBDO Chile
CREATIVE DIRECTION: Felipe Bobadilla Agouborde
ART DIRECTION: Marce Moya Ochoa & Andrés Cominetti
PHOTOGRAPHER: Juan Carlos Sotelo
CGI: Gonzalo Arévalo Condemarín

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